Howdy
My name is Ben Marshall.
I’m a Senior Creative Director with over a decade of experience in B2B agencies—crafting creative strategy, campaigns, and digital experiences for some of the world’s leading brands in SaaS, cloud, fintech, cybersecurity, healthcare, telecom, and industrial manufacturing.
I thrive at the intersection of strategy, storytelling, design, and technology—building programs that capture attention, drive action, and deliver results.
My approach to B2B creative is strategy-led, story-driven, and always human—helping brands find their voice, earn attention, and make a lasting impact.
Expertise
Creative
Strategy
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Integrated campaign development
Insight-driven campaign development
Market, category, and audience research
Multi-channel creative planning
Brand
Development
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Leading rebrands and brand evolutions
Defining distinct brand narratives
Crafting brand voice & personality
Ensuring brand consistency across touchpoints
Messaging & Positioning
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Unique value proposition development
Clear, compelling brand messaging strategy
Consistent voice and tone across channels
Translating complexity into human storytelling
Concept
Development
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Translating insights into big idea
Concepting for high-impact storytelling
Narrative-driven campaign creation
Selling bold ideas to stakeholders
Content Strategy
& Execution
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Mapping content to personas & funnel
Content engine & strategy alignment
Leading content from insight to execution
Atomizing & optimizing content
Leading & Mentoring Creative Teams
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Coaching & developing creative talent
Fostering a culture of creativity
Providing strong creative direction
Driving collaboration across disciplines
What I Believe
Audience first.
“People ignore designs that ignore people." - Frank Chimero
Great design and experiences are the result of successful research, insights, and strategy. The final experience should offer your target audience something relevant, useful, and delightful.
Stay Curiosity.
Draw inspiration from unique ideas and unlikely sources. Unexpected solutions often come from unexpected places. Open up your aperture to the world and recognize patters, behavior, trends, and universal human truths. This is the fuel for any big idea.
Take chances.
Take the leap. Pitch the wild idea. Safe ideas rarely turn heads. Have the confidence to get out of your comfort zone—that’s where all the good work happens.
The Golden Rule.
I live by the Golden Rule: Treat others the way you want to be treated. This principle guides me in both life and work. I believe strong teams thrive on honesty, care, and kindness.