CSC
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My WorkStyle
Interactive Video
Welcome to your Digital Workplace
Client: CSC
Agency: Faction Media
Storytelling: Annemarie Miller
Creative Direction Ben Marshall
Video & Motion: Image Brew
Project Details:
Faction partnered with longtime client CSC to create an immersive video experience for a product offering called CSC MyWorkStyle. Because MyWorkStyle is an innovative way for employees to customize their workplace solution (chat, video chat, email, etc.), the CSC client wanted an interactive way to show how each individual “work style” would use the full product suite. This program targeted C-Level Executives in Healthcare & Life Sciences, Banking, Insurance, and a general B2B workforce.
Faction worked with video production partner Image Brew to create 20 videos (at a minute apiece) that covered four vertical industries and five distinct types of “work styles,” from “Executive” to “Mobile Worker” to “Innovator.” With a tight deadline, we created a suite of design icons and visual call-outs to accompany each of the 20 videos. A fully responsive online experience on CSC.com was built to host the videos and provide additional information to users within each vertical.
Homepage Menu: Users will choose their specific vertical or choose “Cross-Industry” if they’re not in an industry displayed.
Persona Selection Screens: Each industry has a welcome screen with our talent waiting for you to pick a video.
Persona Videos: Clicking on an actor leads you directly to the 60-second work style video.
