Making the industrial world safer

Challenge

Work zone safety is a topic people often disregard or don’t take as seriously until it’s too late.

The Industry Safety division of Gates tasked us with the challenge of creating an engaging interactive experience that highlighted top learning, topics, and stats from their latest construction trade show conference.

Approach

Our approach was to take insights gathered from a live customer Q&A session at CONEXPO (one of the world's largest construction conferences) and create a digital experience around the conversation. By gathering real insights and topics from customers and creating an engaging digital experience, this ensured that the final deliverable was not only packed full of relevant topics and stats but could be shared with a wider construction audience.