EPIC SEASON PASS
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Passfinder Tool

Where can Epic take you?

Client: Vail Resorts - Epic Season Pass
Agency: Faction Media
UX/UI: Ben Marshall + Natalia Story
Visual Design/ Art Direction: Ben Marshall

Challenge

Vail's existing Epic Passfinder web app on snow.com needed an updated interface to increase pass purchases and provide flexibility for future pass additions or removals. Additionally, Vail needed the ability to manage real-time price updates throughout the year, as well as the flexibility to incorporate newly acquired resorts with ease.

Solution

The solution was to develop a stand-alone web application that can be easily launched from within the Vail CMS. This approach allowed for the creation of a fully responsive web app, utilizing one common code base and reducing the overall potential cost to make future changes or updates. The Passfinder Tool is seamlessly integrated with the existing site and is linkable to ensure maximum exposure to users.

Target Audience

Skiers and snowboarders looking for the perfect season pass for their individual needs.

Audience Insight

Skiers and riders want a simple solution to choosing the right season pass. This app is specifically designed to give users a quick three-step process to get their custom results.