Client: Trimble
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ProjectSight
Lead-Generation Campaign
Your team working in perfect harmony
Client: Trimble General Contractors Division
Agency: 90octane
Creative Lead: Ben Marshall
Lead Writer: Jana Bender
Photographer: John Johnston
Goal
Establish Trimble ProjectSight as the preferred project management software solution for small to medium-sized construction and general contracting companies. The purpose of this campaign was to cut through the noise amidst a competitive and crowded marketplace.
Approach
To create brand awareness from our audience by showcasing ProjectSight’s software capabilities through a unique lens. This robust software allows construction crews and project management teams to access the latest project documentation and is simple to ensure all crew members are working in perfect synchronicity. To showcase the real-time collaboration, we juxtaposed fully clad construction crews—working in perfect harmony—in a symphony and a rock band.
Target Audience
The target audience is general contractors, civil engineers, and project managers who are responsible for providing their teams with job site plans, log details, labor, safety issues, quality control, and weather—all while keeping the jobs on-time and under budget..
Audience Insight
ProjectSight’s powerful tools can turn the complex and changing construction landscape into a completely orchestrated project where all team members are completely in sync.
Creative Concept
You know that feeling, when everyone is working in sync. Deadlines are met. Workers take pride. Clients start to smile. That's when you find the rhythm. But finding and keeping that perfect cadence is never easy. You need a project management tool like ProjectSight, where everyone can work together—seamlessly—and in perfect harmony. A tool that allows your teammates to collaborate in concert, so you all work as one. Total synchronicity in its purest form.
Lead-Generation Touch Point Strategy
Driving prospects through a highly targeted paid media campaign to a single offer landing page where visitors could register for a free eBook and get a free trial of Projectsight. Qualified leads were then entered into a drip nurture track receiving additional marketing material. All leads were scored and either sent directly to Trimble sales or put into a different nurture steam.
