Client: Wunderkind
Brutal Truths
A bold, straight-talking campaign that helped Wunderkind cut through skepticism and drive real revenue growth.
Agency: Intelligent Demand
Services: Concept, Integrated Campaign, Targeted Display, Content Creation
My Role: Creative Director Oversight
Creative Team: Pete Fenger (Creative Director, Design), Phil Monette (Art Director), Cristina Leopoldi (Sr. Writer)
The Challenge
The digital marketing landscape shifts fast—third-party cookies were on the way out, and advertisers were scrambling to adapt. But Wunderkind’s biggest challenge wasn’t just the changing landscape—it was the perception that they were “just another tool.”
As a performance marketing solution, Wunderkind helps brands turn anonymous website visitors into revenue-driving customers through personalized email, text, and on-site experiences. They focus on quick, data-driven sales conversion.
Their target audience—busy SVPs and department heads at multi-million-dollar brands—were drowning in sales pitches, skeptical of new solutions, and resistant to change. The old playbook of cold outreach to CMOs wasn’t cutting it.
Wunderkind needed creative and messaging that would stand out—challenge assumptions, and drive high-value opportunity (HVO) registrations.
The Solution
Intelligent Demand collaborated with Wunderkind to develop a 1:Few Account-Based (AB) acquisition program. This initiative refined target account lists, crafted unique value propositions, and employed orchestrated sales plays centered around a powerful high value offer.
The campaign concept and messaging embraced "unapologetic authenticity," addressing industry challenges head-on and positioning Wunderkind as a leader in performance marketing helping companies embrace their owned channels.
The concept and messaging zeroed in on what kept this audience up at night with pillars like wasting marketing budget, aiming to reduce CAC, and driving real revenue results.
Campaign Execution
The Results
The campaign yielded significant outcomes:
13% of target accounts opened new opportunities.
2% of target accounts converted within a four-month span.
58% of accounts engaged with five or more campaign assets.
93% of accounts were reached with impressions, enhancing brand and product awareness.
These results underscore the efficacy of a candid, data-driven approach in navigating the evolving digital marketing landscape.